On This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast
When someone asks you what you do, what is your response? Are you too technical, too complicated, or too vague? How do you introduce yourself for maximum impact when the opportunity arises? In this episode, we talk about why it’s so important to have a good elevator pitch prepared for the moment when the right opportunity presents itself. Tuning in you’ll hear about how common it is for public health professionals to get this wrong, the many missed opportunities that occur as a result of poor elevator pitches, and how getting this right can be game-changing for your career. You’ll find out how to target your ideal client, why you should focus on the benefits your client will derive from your services, and why you should address a problem that your client already has. For many other tips and resources to help you succeed in the field of public health through crafting the perfect elevator pitch, tune in today!
Listen To This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast
Conversation Highlights
How Dr. Huntley realized the need for a podcast on the topic of elevator pitches.
The opportunity that LinkedIn gives you to present your elevator pitch.
What an elevator pitch is and why you need one.
The challenges of keeping it short.
The goal of an elevator pitch: to pique someone’s interest.
Why your elevator pitch needs to be practiced.
Why Dr. Huntley feels that it’s so important that the consultants she trains in her group coaching program perfect this.
The abundance of missed opportunities as a result of poor elevator pitches.
Why your elevator pitch should change with your current focus.
Tip one: Describe your ideal client or customer.
Tip two: Focus on the benefits or the results that you are going to help your clients achieve.
The mistake that people make when they talk about the features instead of the benefits.
Tip three: Address the problem that your client already has.
Tip four: Be descriptive about the results that will be provided.
Final tip: Your goal with your elevator pitch is to leave people saying “Tell me more” and it’s easy when you are speaking with your ideal client or connector.
How you can find out more or work with Dr. Huntley to achieve your business goals.
“Your goal with your elevator pitch is to leave the people saying ‘Tell me more’ and it’s easy when you are speaking with your ideal client or connectors.” — Dr. Huntley
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