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Episode #221 The Power Of Podcasting In Public Health



Public Health Epidemiology Conversations (PHEC) Podcast


Lately, Dr. Huntley has been getting a lot of questions about podcasting, with listeners asking things like, “Is it a good idea to do it for my business?” For this reason, our host has decided to dedicate today’s show to the benefits and challenges of podcasting, and give some recommendations for the uses of a podcast platform.


The show begins with a few updates and behind-the-scenes tidbits. Dr. Huntley talks about the recent tweaks she has made to the focus of the show, and a podcast guide she unearthed while conducting a show notes audit. We hear about how our host has given this guide an overhaul, how it organizes past episodes into four categories, and what a huge help it will be as far as guiding people to the amazing resources to be found in the content covered so far.


This acts as a great segue into the main section on how podcasting can help your business and professional branding. Dr. Huntley talks about how this show has helped her build and connect to an audience by allowing her to provide them with resources and learning. She also speaks about how podcasting has helped some of her clients and wraps up with some of the challenges relating to messaging and consistency.


So if you have been debating whether to start a podcast or not, today’s episode is for you!


Listen To This Episode Of The PHEC Podcast





Key Points From This Episode:


  • Questions Dr. Huntley has been getting about the value of podcasting.

  • Why this podcast recently underwent a rebranding and focus switch.

  • Dr. Huntley’s reflections on the conversations she had between episodes 210 and 220.

  • Feelings about auditing the show notes for this podcast and all the work that went into it.

  • The podcast guide that was unearthed and rebranded during the audit and how to use it.

  • Four categories of past episodes in the guide and a description of what they contain.

  • Memories of some of the best conversations with past guests.

  • How past guests have benefited from being featured on this show.

  • Benefits of using a podcast to display thought leadership during a career pivot.

  • Using content and past episodes as a way of attracting and growing a community.

  • How this podcast has helped Dr. Huntley grow her business by connecting her to her community’s needs.

  • The worldwide reach of this podcast and the power of connecting so broadly.

  • Challenges of podcasting around messaging, time consumption, and more.


Links Mentioned In This Episode


Public Health Epidemiology Conversations Podcast Guide

Public Health Career Coaching

DrCHHuntley on Twitter