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Public Health Epidemiology Conversations Podcast

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Episode #308 Addressing Health Literacy, With Zainab Shipchandler, MPH

On This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast


Addressing the challenges of health literacy within communities is an important responsibility of public health professionals. Joining us is an incredibly thoughtful and creative public health leader, Zainab Shipchandler to discuss her illustrious career and what her company does to improve health literacy. Zainab is a master certified health education specialist and the owner of ZRF Group, with both a master’s degree concentrating on maternal and child health and a bachelor’s degree in Asian studies. Tuning in, you’ll hear about our guest’s background, how a family member’s struggles with Parkinson's inspired her to pursue public health as a career, why she is so passionate about health literacy, and so much more! Zainab delves into her business, ZRF Group Inc before explaining her master’s level background in health education and how her understanding of public health and epidemiology helps her serve her clients. Finally, Zainab shares some advice for anyone interested in working in public health. Thank you for listening in!


Meet Zainab Shipchandler


As a Master Certified Health Education Specialist, Zainab is passionate about bridging the gap between communities and organizations that develop health education and health promotion programs. Zainab holds a Master of Public Health in Health Promotion and Behavioral Sciences with a concentration in Maternal and Child Health from the University of Texas School of Public Health. She also received a Bachelor of Arts in Asian Studies with a minor in Biochemistry and Cell Biology from Rice University. As the Lead Consultant of her company ZRF Group Inc., Zainab works with public health organizations and the communities they serve to develop materials that meet the needs of all collaborators, from organizational leadership and staff to community leaders and, most importantly, end-users. ZRF Group identifies health education needs, reviews existing materials & data, co-develops content, and pilots developed materials. Zainab and her team are especially enthusiastic about how health literacy, including public health data and digital health literacy, can promote health equity. Her team is also interested in bolstering maternal and child health with culturally tailored approaches.



Listen To This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast



Conversation Highlights


  • An introduction to our guest, Zainab Shipchandler

  • Zainab’s background, personal life, and career

  • When she first considered public health as a career

  • The public health problem Zainab has always been passionate about, health literacy

  • How AI is impacting health literacy and the importance of keeping up with it

  • Zainab tells us about her business, ZRF Group Inc.

  • Overview of Zainab’s background in health education at master’s level

  • The ideal clients that Zainab’s company likes to work with and where they’re based

  • How her understanding of public health and epidemiology helps her serve her clients

  • Zainab’s advice for any listeners who are looking to work in her field


“Epidemiology is now becoming more of a kitchen table phrase, more than ever before. But even then, there is still a level of literacy about epidemiology that’s not there yet.” — @zainabship

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Public Health Consulting To Support You


DrCHHuntley LLC is a public health consulting firm that specializes in epidemiology consulting, supporting large nonprofit organizations in South Carolina, North Carolina, Georgia, Mississippi, and Florida that serve Black, Indigenous, and People of Color (BIPOC). We also provide nationwide public health consulting and epidemiology consulting support to BIPOC organizations across the United States.

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