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Episode #214 From Public Health Pharmacy To Health Content Strategy, With Megan Freeland, PharmD


Summary


You are about to hear an incredible conversation about the intentional journey of an entrepreneur from public health pharmacist to health content strategist, with stops along the way that include the CDC, Planned Parenthood, and more.


Megan Freeland’s dream was to become a public health pharmacist, working with the Centers for Disease Control and Prevention. She accomplished that goal on multiple occasions, supporting divisions related to medication safety, health communications, and emergency preparedness and response. She realized, however, that she was missing the opportunity to apply her innate creativity and writing skills and set out on her own to build a health content marketing company.


Through StockRose Creative LLC, Megan now supports innovative health organizations to use the power of words to reach their target customers and clients. She uses a strategic approach to develop culturally relevant content for digital health and health information companies.


She also runs the Health Professionals to Health Writers accelerator program, which allows fellow healthcare providers to harness their clinical expertise and build additional income streams through freelance health content writing.


Listening in, you’ll learn how Megan bridged her pharmacy background and public health career through writing, the value of beginning with the end in mind, and how Megan fights against health misinformation and disinformation. You’ll also learn why we need more health professionals to become health communicators, plus a whole lot more!


This is an inspiring conversation about the intentional journey of an entrepreneur, from public health pharmacist to health content strategist. Tune into the full episode!


Meet Megan


Megan set out on her own to build a health content marketing company. Through StockRose Creative, LLC, Megan supports innovative health organizations, helping them use the power of words to reach their target customers and clients and turn them into raving fans. She uses a strategic approach to develop culturally-relevant content for digital health companies and health information websites. At the same time, Megan runs the Health Professionals to Health Writers program, which helps fellow healthcare providers learn to harness their clinical expertise and build an additional stream of income through freelance health content writing.


Earlier this year, Megan also began lending her talents to the in-house communications team at Planned Parenthood Federation of America as the Associate Director of Black Media. When she’s not writing, reading about writing, or teaching others how to write, she’s binging podcasts and new music, scoping out the latest Peloton apparel drops, and laughing hysterically with — or at — her two young children and husband.


Listen To This Podcast Episode



Key Takeaways

  • An introduction to Megan Freeland: from public health pharmacy to health content strategy.

  • Creating content that is both scientifically accurate and interesting to read.

  • Find out how Megan first became interested in public health while on a high school trip.

  • The opportunities she sought out during her education that related to her unique goals.

  • Learn how she bridged her pharmacy background and public health through writing.

  • How she discovered content marketing by accident while building freelance relationships.

  • Megan’s advice for those finding their place in public health: try things out!

  • The value of starting with the end in mind and then focusing on your next immediate step.

  • Which public health problems Megan is most passionate about, including women’s sexual and reproductive health.

  • How harmful health misinformation/disinformation can be and how Megan works to fight it.

  • The clients that Megan serves, including digital health and health information companies.

  • How she helps companies with primarily Black audiences create content strategies relevant to those communities.

  • Learn more about the Health Professionals to Health Writers accelerator program.

  • How she has approached scaling her business; why she decided against an agency model.

  • How her understanding of public health helps her better serve her community and clients.

  • The value of knowing your audience deeply and the insight it brings to health communication.

  • Using epidemiology and a deeper understanding of patterns to make a greater impact.

  • Advice for those interested in health content strategy: get as much practice as you can!

  • The automatic advantage that working in the health landscape gives you over the many others who are creating health content.

  • Dr. Charlotte Hughes Huntley shares her favorite takeaways and highlights from the episode.


Megan's Career Advice To Public Health Students and Graduates


Practice writing whenever and wherever you can!

Get Connected


Megan Freeland, PharmD on LinkedIn


Megan Freeland on YouTube


Megan Freeland on Instagram